TEMPLATESJIRA · JNY
User Journey
Captures an end-to-end journey with its actors, stages, touchpoints, pain points and derived requirements.
01Summary
Name the journey after the person and the outcome they're after. Not the system that supports it.
[Actor] – [outcome they want]
Example
New Starter – Ready to Work
02Purpose
Say why you're mapping this and what you'll do with it. A map with no decision attached becomes wallpaper.
Map [journey] so that [decision or improvement it supports], aiming for [outcome].
Example
Map the first ten days of a new starter so we can decide what to automate, aiming for a starter who is productive by day three.
03Scope
Define where the journey starts and ends as events, not dates. Be clear about what's left out.
- **Start event:** [trigger] - **End event:** [outcome] - **In scope:** - [Included] - **Out of scope:** - [Excluded]
Example
- Start event: offer accepted
- End event: starter completes first sprint review
- In scope:
- Pre-boarding, IT setup, induction, team onboarding
- Out of scope:
- Recruitment and contracting
- Contractor onboarding
04Actors (Personas / Roles)
Name the person the journey is about, then everyone who touches it. Roles are enough. Add what each wants.
- Primary actor: [role, what they want] - Supporting actors: [role, what they do]
Example
- Primary actor: new starter, wants to feel set up and useful quickly
- Supporting actors: line manager, IT service desk, HR coordinator, buddy
05Stages (high level)
Four to seven stages, each named for what the person is doing or feeling. Verbs work well.
- Stage 1: [name] - Stage 2: [name] - Stage 3: [name]
Example
- Stage 1: Accept and prepare
- Stage 2: Arrive and get access
- Stage 3: Learn the work
- Stage 4: Contribute
06Journey Map / Blueprint
Link the map. Put the link first and attach an export in case the link breaks.
- Link to Miro / FigJam / Confluence / SharePoint: [url] - Export (PDF / image): [attached]
Example
- Link: Miro board "Starter journey v2"
- Export: starter-journey-v2.pdf (attached)
07Key Steps
For each stage, list what actually happens, in order, and who does it. Keep each step to a line.
- Stage 1: [name] - [Step, actor] - Stage 2: [name] - [Step, actor]
Example
- Stage 1: Accept and prepare
- HR sends welcome pack (HR coordinator)
- Manager orders laptop and accounts (line manager)
- Stage 2: Arrive and get access
- Starter collects laptop and badge (service desk)
- Stage 1: Accept and prepare
08Systems / Touchpoints
List every system, channel and person the actor meets. A touchpoint with no owner is usually where it goes wrong.
- [System or channel, owner]
Example
- HR system (HR ops)
- IT ticketing (service desk)
- Email and Teams (IT)
09Pain Points / Insights
Write what actually goes wrong, with evidence and the stage it happens in. Quote people where you can.
- [Stage]: [pain, evidence]
Example
- Arrive: laptop not ready for 1 in 4 starters ("I spent day one on my phone")
- Learn: no single list of tools to request access to
10Business Rules / Variations
Note where the journey changes for different people, locations or roles. Name the rule that causes the change.
- Variation A: [condition], [what changes] - Variation B: [condition], [what changes]
Example
- Variation A: remote starters, kit is posted and arrives by day -2
- Variation B: roles with system access, approval from Security before day 1
11Requirements Derived
Link the requirements that came from this map. If a pain point has no requirement, say why.
[REQ keys, one per pain point]
Example
REQ-301 (device ready on day 1), REQ-302 (single access checklist). No requirement for buddy matching: out of scope this quarter.
12Risks / Dependencies
List what could stop the journey from improving, and what it depends on.
- [Risk or dependency, link]
Example
- IT stock levels for laptops (RSK-52)
- HR system upgrade due in Q3
13Acceptance Criteria
Check the map is good enough to act on. It's about the artefact, not the improvement.
- [ ] Journey scope and stages are clear. - [ ] Artefact is linked or attached and accessible. - [ ] Key actors, systems, and pain points are captured. - [ ] Derived requirements are identified and linked.
Example
- Start and end events agreed with HR.
- Miro board and PDF accessible to the programme.
- Six pain points evidenced from 14 starter interviews.
- REQ-301 and REQ-302 created.
14Definition of Done (DoD)
Done means final for this round, with the follow-up work created and reviewed with the people in it.
- [ ] Journey artefact is finalised for the current iteration. - [ ] Requirements created or updated and linked. - [ ] Stakeholder review completed and actions captured.
Example
- Journey v2 finalised on 20 Nov.
- REQ-301 and REQ-302 linked.
- Reviewed with HR and IT; two actions raised.