NOTESNO. 24
Reflections on GBAD vs FOBA - in person vs online
A lasting BA career is built on career capital, not titles or certifications.
Two events. Two audiences. One message that resonated everywhere.
Recently, I had the chance to speak at two major IIBA events:
FOBA (Festival of Business Analysis) and GBAD (Global Business Analysis Day) 2025
Business Analysts everywhere are asking:
"How do I build a career that lasts?"
Not through titles.
Not through certifications alone.
Not through hoping someone notices.
The answer was
Career Capital — the skills, outcomes, and influence that make you so good they can't ignore you:
The BA profession is evolving fast in 2026.
And the people who invest in Career Capital will lead the next chapter.
2026 is going to be big for those willing to step up.
Let's keep building.
ALSO IN THE REGISTER
- Entry 108FOBA 2025 Talk - Career Capital for BAs: How to Become So Good They Can't Ignore YouThe write-up of my FOBA 2025 talk on building career capital as a business analyst.15 MIN
- Entry 05What you resource is your strategyEvery organisation has two strategies: the one in the deck, and the one visible in where its scarcest people, calendar time and decision attention actually go. When they disagree, the second one wins.4 MIN
New entries, when there’s something worth saying.